Due to the vakker sexy Norwegian jente fact COO/manager vice-president away from Sony Latin Iberia, Maria Fernandez is one of the most powerful people in Latin tunes. She just operates the latest functional and you may economic aspects of the newest prominent Latin musical organization but is and additionally a musician and you will government-send professional just who oversees their unique several divisions that have a notoriously empathetic style.
This week, Fernandez’s efforts are leading the way, as the RIAA Remembers, which is honoring Latin sounds this year, established it absolutely was acknowledging their just like the globe executive of the year for 2023. Fernandez would be feted throughout a service within the Washington, D.C., to the Saturday (Sept. 19) next to Gloria Estefan (Icon), Emilio Estefan (community trailblazer), Sebastian Yatra (musician of the year) and you will representatives Veronica Escobar and you will Maria Elvira Salazar (policymakers of the season).
Maria Fernandez, EVP/COO from Sony Musical Latin Iberia for the ‘Latin Hitmaker’ Podcast
A native of Venezuela just who come their unique occupation inside news, Fernandez is a money whiz who inserted Sony because the CFO and rose into the rating out-of COO 5 years in the past. Their particular part longer inside the pandemic when she generated coaching and education younger managers a main section of their occupations and you may an effective personal mission. She now manages the new proper means of providers and all sorts of of the different functions, along with funds, people sense, technology and you can purchases, and that is continuously in big musician selling. And ahead of the RIAA Celebrates, Fernandez are Billboard’s Exec of Times.
Right here, Fernandez covers their unique financing record, their particular role once the a coach in her own area plus the county off Latin music around the globe. “It is another ever as much as possible demonstrate that Latin tunes is not only you to genre, and also the simple fact that i have amazing musicians and artists representing each one of these of those types and seeing as towards the global charts is quite fulfilling.”
In my opinion We provide the greater amount of proper, economic and you may working areas new knowledge of artists’ demands and that how we is also plan out our selves to add those demands when you look at the what you that individuals do. For-instance, a musician will want to would a costly movies as the they have an innovative sight. Off a purely economic viewpoint, you simply will not come across an income out-of that capital just like the online streaming of your own films won’t compensate for the degree of resource. But when you understand this which is essential for the newest musician as well as how it suits to the entire method, not simply is it possible you see the logic off what you want to do, but you can sell.
Historically, this new financial classification ‘s the group one to states no so you’re able to everything. And there’s a struggle involving the imaginative and you can economic communities. Some thing our company is looking to manage much more about is generate yes both parties discover for each and every other people’s means. By the way, you might say the same thing whenever our company is talking about professionals since the base of the beliefs within region is we features two rosters: artists and you can group, so we need to take care of both. You desire superstar team and you can professionals to deal with movie star artisans.
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I think you will be strange in that your really works usually and personally having managers. I cannot tell you how often a manager enjoys advised myself, “I’m ending up in Maria Fernandez today.” What goes on if the common demands never line up?
We focus on an abundance of executives and possibly there is a reason as to why an employer needs anything because of their musician, however, that require doesn’t invariably line-up with the demands because moment. But it’s constantly [about] steps to make sure we realize each other no matter if we have been not always probably going to be on the same webpage. For me, simple fact is that chatting. The way i notice it, the audience is right here so you can serve. We are here and make something much easier, [even] using limits i have into the an enterprise and while making sure we go after process.
